The needs
The category were due to launch globally their first ever completely new product format. However, the project was in trouble, with the product being reformulated after a stability testing failure, markets de-committing from launching, the profit margin being eroded, and no credible delivery plan in place. The project needed a rapid injection of momentum and clarity to bring it back to life.
How we helped
Skarbek embedded a project manager who immediately began to assess the situation, develop a plan, and align the organisation behind the key lines of effort identified. Situational awareness was rapidly established among the delivery teams and the key stakeholders, achieved via clear presentation of the facts. Sub-teams were formed to tackle the main roadblocks identified. The project manager worked to both skillfully integrate the efforts of the sub-teams, and stepped in to work alongside the sub-teams when they became stuck. When the rejuvenated project looked like launching after the required launch date, the Skarbek project manager, through concerted efforts with internal and external parties (manufacturers and suppliers, auditors, artwork agencies, importers etc.), brokered agreements to accelerate every possible step to bring the aggregated timeline back into line with the organisation’s growth plans. The project manager was also relentless in driving the activities to optimise the new product’s profit margins to ensure viability in as many markets as possible.
The results
Confidence in the innovation was restored with sufficient markets committing to the launch to guarantee viability. The launch was brought back on time, and the planning focus paid off in the high execution standards, with launch volumes well ahead of plan. The innovation continued to generate growth well ahead of plan, offsetting other weaknesses in the portfolio. The product received a ‘New Product of the Year’ award at a major regional industry conference.