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Research Findings and White Paper on Innovation

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Skarbek recently supported and participated in the British Brands Group’s recent launch event, which unveiled new research tracking innovation in UK grocery from 2019 to 2021. From the study, brands were found to be the leading drivers of innovation, responsible for 57% of ‘everyday’ and 87% of ‘distinctive’ innovations. Both types of innovation saw a decline during the years researched, likely due to the impacts of COVID-19. As highlighted in the special feature by The Grocer, published recently, innovation is a crucial driver of growth and resilience in the grocery sector.

The BBG White Paper on innovation provides a comprehensive context for these findings, exploring the case for innovation and how it facilitates growth. It emphasises that companies who innovate more than their competitors experience significantly higher growth rates. It also highlights the role of distinctive innovations in attracting new buyers and sustaining brand growth over time. It is a must read for anyone interested in the future of the grocery industry.

At Skarbek, we understand the transformative power of innovation. Our Innovation Fitness Index is designed to help organisations measure, benchmark, and enhance their innovation capabilities, ensuring they are fit for growth in dynamic markets. To learn more about how Skarbek can support your innovation journey, please contact us at To read the BBG white paper, please click here to visit their website.