Holly Rix

Key Consultants

Holly is a recognised expert in brand and marketing strategy, consumer insight generation and brand and business management. She has over 15 years experience in CPG.

Sector and Service Expertise

Holly is an experienced start-up & SME marketing leader with blue-chip pedigree. A creative and scientific strategic thinker, Holly’s experience spans categories such as health, wellness, household and beverages, operating at a global strategic level, as well on European and UK activation. With a particular penchant for purpose-driven brands, the primary expertise she offers is brand and marketing strategy and planning. She can strategise across positioning & targeting, innovation, comms & media, DTC & grocery and team structure and prides herself on championing the needs of the consumer.

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Strengths and Career Achievements

Holly is a Principal Consultant at Skarbek Associates. Previously, she spent 15 years in client-side marketing roles, most recently as Marketing Director for a scaling CBD start up, where her award-winning campaigns delivered exponential growth and significant investor interest. Holly led and grew household brands, method and Ecover, for 6 years, following which they were named no.1 and 2 most socially and environmentally responsible food & grocery brands in the UK, according to consumers. She also spent formative years honing her craft at Diageo, GSK and AkzoNobel.

Holly has built a reputation as a consumer-centric, creative and collaborative marketing leader. She also mentors young female marketers with various organisations and is an occasional panel speaker at PAGB and Campaign seminars.

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