Sandrine Delabrière

Key Consultants

Sandrine is an international expert in innovation and strategic marketing, with skills in corporate leadership, consulting and entrepreneurship. She has managed global development projects through leading multi-functional launch teams and has a particular interest in improving and driving innovation for strategic marketing projects.

Sector and Service Expertise

Sandrine has over 20 years’ extensive experience within FMCG, consumer healthcare, cosmetics, food & beverages, as well as other B2C sectors. She has spent her career operating for clients across Europe, Asia, the US and the Middle-East.

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Strengths and Career Achievements

In her corporate career, Sandrine has managed many national, regional and global marketing projects, from positioning, to activation plans and, most often, innovation projects. At GlaxoSmithKline, she was part of the first Future team for the largest consumer healthcare brand, driving the brand globally and contributing to the growth of all the brand metrics over 5 years. As a consultant, she has led many innovation projects for a portfolio of several returning clients. Her assignments included creating complete brand strategies, to turning around the segment of take-away smoothies for Innocent drinks – creating and launching a range which now weighs more than £80m.

She also handled many strategic marketing projects. For Dubai airport, she led the creation of the first marketing strategy for the organisation, facilitating an internal and external team of experts. As a food & beverage entrepreneur, she created a methodology for challenging a team’s innovation skills with a bespoke training programme. In addition to her corporate expertise, Sandrine dedicates time to her passion as a certified Chef and Sommelier.

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